PMCM: Proactive Market-oriented Corporate Management – Operating Model

PMCM Operating Model

Management, whether at corporate, unit or department level, poses enormous challenges. Many of them are, at least felt, hardly or not at all influenced by us. To counteract this, a proactive, market-oriented management and mindset is a good option. Proactivity maintains the primacy of action. The orientation toward the needs of the market reduces friction and resistance in the interaction with our stakeholders.


Nevertheless, this is not an easy path. Complexity and uncertainty go hand in hand with "Proactive Market-Oriented Corporate Management (PMCM)". In all thinking and acting, the focus should (and must) be on the effect on the corporate value. Only a stable company with a sustainably growing value offers a secure framework for all people directly or indirectly affected. In order to make it easier to master complexity and always enable safe leadership, KOPPENBRINK began to develop today's "ICI/net Framework" about twenty years ago. With currently 24 modules, it offers comprehensive PMCM support at all management levels. In addition, the two coaching programs "K-EMC – KOPPENBRINK Executive Management Coaching" and "K-JuMP – KOPPENBRINK Junior Management Program" provide guidance and safety for the daily leadership.

Follow your path of market-oriented leadership purposefully and consistently, even if it is sometimes more difficult than expected. We are happy to support you with experience and expertise – whenever you need support.


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Supply chains under stress – and now?

As the ‘central nervous system’ of our economy, supply chains make a significant contribution to the success of our economic activities. Especially in times of massive exogenous shocks, symptoms such as overstrain, lack of flexibility or structural instability become increasingly apparent. Some supply and service chains even fail completely. Such phenomena often are not due to a single event, but rather obvious signs of fundamental development need in supply chain management (SCM) systems. We must critically review our processes, structures, methods, and leadership behavior and adapt them where changes in the environment lead to unintentional disruptions or failures.

Advances in globalization, outsourcing, economic growth, and well-functioning collaboration with others in the supply chain have given us a sense of stability and security. Current developments persistently teach us otherwise. But what happens next? Are all management systems to be scrutinized? What innovative ideas arise? And: For which market situation is which approach the best choice?

I think we should analyze honestly, with expertise, without blinkers, and act prudently. First, let us actively search for functions that work reliably even in stressful situations, for patterns that deliver superior results even under extreme pressure – for the load-bearing walls. In some market environments, we need to rethink our SCM and make supply chains more flexible and at the same time structurally more stable. To be clear: The basic principle of agility is not new and certainly not a panacea. In highly dynamic market environments, however, agile supply chain management (aSCM) can contribute significantly to improving the situation and to the necessary evolution.

What do you think? Let's exchange experiences and ideas!

Market-oriented Corporate Management: Control Complexity - Manage Safely


Markets often are characterized by permanent change as well as a lack of transparency. This leads to uncertainty, even at the corporate management level. Consistent decision-making data bases and practice-proven procedures are required. The entire management should be able to deliver adequate individual solutions and measurable success at any time. Following KOPPENBRINK's ICI/net, the modern comprehensive framework for the proactive market-oriented corporate management, you will be able to control the increasing complexity and manage your company or unit safely, even in volatile, intercultural and globally networked markets – onsite and remote.

Issues on wich ICI/net can help in a very tangible way: Setup, upgrading and rebuild of sales structures; key account management; lead & client management; design of hybrid work (onsite and remote) in marketing and sales; setup and optimization of all marketing functions; brand management; improvement of the internal and external communication; development of new marketing & sales channels and market segments; alignment of corporate strategies and the entire corporate development according to changing market and evironment conditions; transformation of process, unit and corporate controlling functions; HR/HCM management; employer branding; evolution of corporate culture etc.

+++  individual  +++  modular  +++  transparent  +++  measurable  +++  hybrid  +++

This method covers issues such as

  • Strategic Management
  • Corporate Development
  • Market Development / Portfolio Management
  • Business Development
  • Marketing / Sales
  • Research & Development
  • Stakeholder Management
  • Strategic Organizational Development
  • Proactive People Management
  • 3D Controlling


We would love to guide you through the implementation phase of ICI/net, and beyond.

Tell us about your individual situation and challenges

Bridging the Gap ‒ The Challenge Facing Strategic Marketing

White Paper: Bridging the Gap
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As the connecting link between strategic management and operational business, strategic marketing is an important factor in a company’s success. One of the greatest challenges lies in harmonizing divergent objectives and strategies. Specifically, strategic marketing currently has to manage the balancing act between organizational change, digital transformation, and the growing pressure to maintain efficiency. What is the best way to tackle this challenge?

Read our white paper on the subject! 

Would you like to learn more?Talk to us. We’d be happy to advise you.

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